It’s no secret that email is an invaluable tool for branding and promotion. For our normal, daily usage, emailing usually involves two steps – write and send. On the personal level, that works well enough. But a powerful brand requires more from this powerful medium. Brand-driven emails aren’t just digital notes from your favorite shop. They have much more room for purpose, and much less room for whim.

Continue reading "Email is one medium that deserves the maximum" »

Posted by Jonathan Sauer at 04:43 PM
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You know the story by now. Media fragmentation is changing the way we market to consumers. Consumers have all the control (if you are unfamiliar with this theory, start at blog 1 of the new marketing economy [include link]). With the continuous advent of new technologies and online media publications, the options seem endless. This splinter effect has turned marketing upside down, and has left many feeling overwhelmed with questions. But, don't fret. You're not alone.

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Posted by Nick Bartolomeo at 11:07 AM
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Diversifying your media spend used to mean allocations to TV, radio, print and web. Today it means allocations to search marketing, email marketing, social networks, online video, mobile and "traditional" online advertising....in addition to TV, radio, print, etc.

By the way, I lead with the online tactics for good reason.

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Posted by Anthony Campisi at 12:00 PM
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As the Internet becomes central to corporate marketing plans, and as dollars continue to shift from traditional media, a new breed of agency becomes indispensable.

A colleague shared a recent Forrester Report with me that couldn't have been more on point...

Continue reading "The Digital Divide Narrows" »

Posted by Anthony Campisi at 08:28 PM
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The evolution of the web is forcing marketers, and agencies, to evolve. Some don't like this, others couldn't wait for it to happen. The same old, same old, doesn't cut it anymore. Sure you can do it, but you may as well sit and watch your marketshare tick away. So what does the New Agency look like? Glad you asked.

Continue reading "The Future of Marketing is Here" »

Posted by Anthony Campisi at 08:35 AM
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