When I first heard this title, I thought to myself, what's next - Spiders On A Train, Cockroaches On A Subway, Keanu Reeves On A Bus? - well, that was already done. This new campy movie released by New Line has been getting mixed reviews. Basically because New Line did not release it for critics reviews. This is a big no-no in the industry, and is a marketing strategy usually saved for really bad movies trying to deceive the audience into purchasing tickets. I can't say I agree with this tactic. However, they have done such a great job creating a buzz around this movie that you can hardly argue with them.

If you get a moment in your busy schedule, you have to visit the site. You can have Samuel L. Jackson himself call a friend. This is the sort of thing that you can't help but try out and wind up getting creative with. By having differnet parameters set up, you can tailor a message and have Mace Windu leave you a message. Actually, he sounds more like Jules from Pulp Fiction in the call.

There isn't much more to the site, but they do link to sites created by fans which is another nice touch to the viral piece. Oh, and of course they have a myspace page, but who doesn't include that these days.

I'm not sure how this movie will turn out, but I'm not here to critique the film - just the marketing. In this case, I give it two snakes up.