The Time Has Come
It's time. Finally. Time for new thinking. Time for new energy. Time for new opportunity.
The marketing and technology worlds stagnated for a few years after the bubble burst, but they're back. Did marketing happen during that period? Sure it did. But for most, it was a regression back to the safe and familiar. Billboards, print ads, direct mail campaigns. Sure the web was still in the fold, but it was quickly pushed to the back of the heap. And rightly so. During the boom, the web demanded lots of attention and dollars, but failed to deliver on its promises. Well, the web is back. And it's making up for lost time.
Oh, I forgot to mention, the web's different now. It's matured. It's not about static information, its about interactivity, understanding and for some, community. Marketers controlled the first round on the web. Today, it's the consumer that's in control. This has many marketers scrambling to figure out how to remain relevant, and how to regain control. TIVO, Digital Video Recorders (DVR) and Video On Demand (VOD) have changed the way we watch TV, and how advertisers can reach us. The savviest marketers see this as an opportunity. A new way to begin a dialogue with consumers. A way to leapfrog the competition before they realize that their world has even changed.
The New Marketing Economy™ is a platform for these changes, and opportunities. Here, we will discuss changes in the industry, share opinions, and hopefully learn to understand your thoughts on the topics as well. Most importanly, we will discuss the impact on the business of marketing and how these changes bring tangible opportunity back to the organizations that market. There are plenty of blogs that simply identify trends and new technologies. The New Marketing Economy is focused on business objectives - and how to achieve them through the strategic use of marketing and technology.
We look forward to beginning a dialogue...
