« The Time Has Come | Main | A Bad Omen »

Gamers willing to move to cell phones?

Okay. I get it. Content is everywhere. And if it's not, companies are going to make sure that it is. I read last weekend in the New York Times that the former head of Electronic Arts (probably most known for the EA Sports line of games for Playstation, etc.) is heading up a company to develop more sophisticated games for your cell phone.

The key point behind this article is not that someone brilliant has launched a new tech firm. The key point here is that someone from an established organization is making the shift to a new medium because of the opportunity and market that exists. It's a risk in the same way that any new business venture is, however it's very calculated. With information behemoths like ESPN creating dedicated cell phones for their exclusive content, the market has demonstrated its willingness to use the phone for much more than calls and texts.

What to watch for: It will be interesting to see how the battle between the all-in-one phone and the all-in-one home entertainment system plays out over the next few years...

TrackBack

TrackBack URL for this entry:
http://www.newmarketingeconomy.com/cgi-bin/mt/mt-tb.cgi/5

Post a comment

(If you haven't left a comment here before, you may need to be approved by the site owner before your comment will appear. Until then, it won't appear on the entry. Thanks for waiting.)