Business Takes Branding
Please note...this entry is a few months late.
After years of getting buried on the advertising front, Visa has refreshed their advertising from "It's Everywhere you Want to Be" to a much more creative concept. From the first time that I saw it during the Winter Olympics (I said this was late), I've loved the new campaign - "Life takes Visa." After its premiere, the ads have been everywhere. In a very good way. They are powerful, creative, conceptual, smart, and best of all, they carry it throughout all of their marketing. They use great photography and strong copy to emotionally engage the viewer/reader and also make the connection back to the card through (not so) subtle wordplay.
After years of getting buried on the advertising front, Visa has refreshed their advertising from "It's Everywhere you Want to Be" to a much more creative concept. From the first time that I saw it during the Winter Olympics (I said this was late), I've loved the new campaign - "Life takes Visa." After its premiere, the ads have been everywhere. In a very good way. They are powerful, creative, conceptual, smart, and best of all, they carry it throughout all of their marketing. They use great photography and strong copy to emotionally engage the viewer/reader and also make the connection back to the card through (not so) subtle wordplay.
You can see all of their print, tv, online ads and billboards here including their original 60-second spot that aired during the Olympics. They have also created a viral microsite that has some very amusing digital shorts, and is the perfect awareness tool to complete the circle of the campaign.
The beauty of this campaign is its versatility. Put a few creative people together in a room for a few hours and you'll come up with hundreds of ideas to use for years to come. That's the great thing of their prime competitor's campaign - (although I'd argue getting 10 years out of one concept truly is priceless). It's hard to believe how far removed their brand had become, but it just goes to show you what can happen when you invest in your brand.
My favorite:
What's yours? Leave a comment and let me know.
The beauty of this campaign is its versatility. Put a few creative people together in a room for a few hours and you'll come up with hundreds of ideas to use for years to come. That's the great thing of their prime competitor's campaign - (although I'd argue getting 10 years out of one concept truly is priceless). It's hard to believe how far removed their brand had become, but it just goes to show you what can happen when you invest in your brand.
My favorite:
What's yours? Leave a comment and let me know.
