Great concept.
What kid doesn't dream of playing (insert your favorite sport) with your favorite players?

The ads are entirely in Spanish
Notable for several reasons.
-It stands out from any other ad because of its language.
-You don't need to know Spanish to know what the kids are saying. Futbol is universal and so is the school-yard pick 'em.

The microsite is loaded.
It has:
-Both ads available to watch.
-An area where you can get updates on your mobile phone about the cup (and promotions from adidas, no doubt)
-Links to their MySpace account which has more than 37,000 friends (at the time of writing this)
-Downloadable screensavers/desktop icons of your favorite players (featured in the ad of course)
-An excel spreadsheet full of formulas and macros so you can keep track of all World Cup games on your desktop (notable because I love spreadsheets loaded with formulas)
-Video previews of the World Cup
-Contests
-So much more interactive pieces that I can't list them all.
Oh...and links to buy all kinds of great adidas gear, naturally.

Unfortunately, it's built as one big flash movie so I can't give you links to each of these items.

Great, Ted. So, what's the point?
A friend of mine, who has been watching all of the games and also appreciates good advertising and marketing, told me about this. Now I'm telling you. You'll see it and tell someone else. It is viral marketing at its best. Not only that, but it's also creative concept that's followed through in multiple channels. adidas is using a global event to get in front of their target audience and driving people to their website, hoping that they will make and favorable brand impression that will, ultimately, lead to the purchase of some gear.

Well, it worked on me.

Here's the ad on youtube, if you can't find it on the microsite.